A UNIQUE FOOD DELIVERY EXPERIENCE: Rotunda Serotina

Wallpaper* invited the American Hardwood Export Council, architects Kolman Boye and furniture-makers Benchmark to create a towering structure of food plates as part of the Wallpaper* Handmade 2015 exhibition.  http://www.rotundaserotina.info/

The installation, which articulates the technical and aesthetic qualities of American cherry, combines an interest in traditional woodworking techniques and the photographic documentation of silent buildings by Bernd & Hilla Becher and Ole Meyer, creating a functional sculpture within the walls of a gallery.

Rotunda Serotina was exhibited at Wallpaper* Handmade from 15th to 18th April 2015 during Milan’s Design Week. The vast columns of shelves were arranged in a cylindrical shape so that a single ladder could slide around inside the structure to scale every shelf. Each shelf in the Rotunda held rows of cherry-wood snack trays that visitors could take home as limited-edition samples from the exhibit. All 526 trays were snapped up by enthusiastic visitors in under three hours.